automation 10 · computed here
Gift Aid declaration chase
Donations sitting without a valid declaration, chased before the claim.
HMRC, Gift Aid
A charity claims 25p per pound, but only against a valid declaration it holds. A donation without one is money left on the table.
https://www.gov.uk/guidance/gift-aid-declarations-claiming-tax-back-on-donations
TriggerWeekly, before the claim
weekly
The figures below are calculated in this page when you press Run.
The gap is the number that moves people. Listing donations without a declaration next to what they would have been worth turns an admin task into a decision, and the chase is one message per donor rather than a mail merge to everybody who ever gave.